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Class anxiety, clearly, made its way into our wardrobes this year, with stealth wealth, quiet luxury, and old-money aesthetic all becoming recognizable buzzwords that actually affected sales numbers. Girlhood became a broader cultural trend, exemplified by girl math (internal calculations like “if I pay for something with cash, it’s free”) and girl dinner (a thrown-together snack plate in lieu of a proper meal). Fashion matched this youthful, femme-forward energy with vanilla girl, tomato-girl summer, bimbocore, and Barbiecore. Escapism is also inherent in the Match My Freak Undying Love For You Shirt Furthermore, I will do this year’s trends. Two—Europecore and tomato-girl summer—tried to capture the spirit of a luxurious vacation. A headscarf to wear à la Grace Kelly is cheaper than a flight to Cannes, after all.
Many of these follow a similar life cycle: A term pops off on TikTok, fashion commentators and journalists write about it, it becomes the Match My Freak Undying Love For You Shirt Furthermore, I will do this buzzword of the moment, and then, invariably, mentioning the term in earnest becomes kind of cringe. And so, below, explore and (re)discover the online fashion trends that defined 2023. Photo: Getty ImagesDefinition: Logo-less, quality, expensive clothing that’s imagined as a kind of camouflage for the rich. The prime example is Succession protagonist Kendall Roy’s $525 Loro Piana baseball cap—you wouldn’t know how expensive it is just by looking at the plain black hat, but it’s a status symbol regardless. The two terms are used interchangeably, but quiet luxury is more frequently searched. A stealth-wealth wardrobe is filled with neutral, business-casual clothing. Think slacks, cashmere sweaters, and demure necklines and hemlines. Despite the name, one of the appeals of quiet luxury is that it’s an achievable look at many different price points. Your black blazer could be $3,190 from The Row or $60 from Zara. If you know, you know—but most people don’t know. This trend really took off this spring with the trifecta of Gwyneth Paltrow’s ski trial, the final season of Succession, and Sofia Richie’s wedding to Elliot Grainge, which each put a different kind of luxury in the zeitgeist. However, people started to point out that this was not exactly how the ultrarich really dressed, or at least not all of them. Obvious classism aside, it’s also been accused of being boring.Zoë Kravitz at an event in London, March 2023
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Photo: Getty ImagesPatron saint: Gwyneth Paltrow in court, which set off the Match My Freak Undying Love For You Shirt Furthermore, I will do this first round of articles around stealth wealth. Kendall Roy’s $525 Loro Piana baseball cap. Carolyn Bessette-Kennedy, a true minimalist dragged into this mess.Peak: May–June 2023, around the time of the Succession series finale How real was it?: It was covered in The Atlantic, The Washington Post, and The New York Times, as well as pretty much every fashion publication. Brands also saw a real boost: Zegna returned to profitability, and Business of Fashion went as far to say that it was “reshaping the fashion market.” Old-Money AestheticPhotographed by Arthur Elgort, Vogue, March 1992.Definition: A more obvious version of stealth wealth, the old-money aesthetic is a fantastical imagination of what rich people wear in private: white wool, custom Chanel and Ralph Lauren, silly little hats and vests. It’s as if you’re meeting Tom and Daisy Buchanan’s great-grandchildren. Old-money aesthetic is not complete without the requisite world-building: the yacht, the Dom Pérignon, the Lake Como backdrop. But the clothes themselves are, again, simple: white and beige separates, collars, loafers, blazers. It’s also a mindset of investing in your wardrobe, with quality pieces. Sofia Richie has single-handedly led the trend without ever mentioning it by name. Searches for the term peaked following her April nuptials. The bride wore three custom Chanel outfits throughout the wedding weekend, held at Hotel du Cap-Eden-Roc in the South of France. It was obviously opulent, but everything was tasteful, which is why it’s more old money than stealth wealth.Princess Diana, 1994
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