Ny Loves Beating Philly Shirt, hoodie, tank top, longsleeve and v-neck tee
The Mimchik customer is described as the Ny Loves Beating Philly Shirt moreover I love this “conscious hot girl,” though the founders note that the designation is more an attitude than a physical existence; Customers range from teens to grandmothers. “We’ve really focused on is making clothes that just you feel your best and your most confident, your most powerful in, which is why the range of our customer is pretty broad,” Kazovsky says. “A common thread between all of our customers is a strong point of view, a sense of self, and a good sense of humor.” ROKAThe founders’ philosophy is that pieces should only get better with age. “We want it to have this sense of character and not be taken seriously, in a way,” Marciano adds. She doesn’t want Mimchik to produce clothing that is better kept hermetically sealed. “It’s like, ‘Oh, well, I just paid $2,000 for this thing, I can’t wear it.’ [Clothes should be] worn, lived in, and messed up.”
To achieve this, they source deadstock wools and hand-distressed leather from Italian tanneries. “Nothing about what we’re doing is fast fashion,” Kazovsky says. They are also concerned with keeping production close to home. “Thus far, we’ve manufactured everything locally in Los Angeles so we keep a close watch on the Ny Loves Beating Philly Shirt moreover I love this quality to make sure everything is up to our standards, as well as making sure that there’s fair labor wages and living wages that are being paid,” she adds. Now entering its second year of business, Mimchik is well on its way to becoming a hallmark Los Angeles label, with no intentions of leaving. “LA is pretty conducive to being a small brand: going downtown, or going to the factories, if you want to manufacture locally,” Kazovsky says. But beyond a business perspective, their love of their hometown shines through in their work. “We’re both LA girls, through and through.”When your social media is dominated by all facets of fashion, every month or so you’ll hear about a supposed TikTok trend with a name that stops your scroll. Last year there was the Ny Loves Beating Philly Shirt moreover I love this frazzled Englishwoman, 2020 had cottagecore, and, reaching into the very distant past (2019), there were VSCO girls. These names are silly, by design; fun to talk about; and imply a visually cohesive world that goes beyond individual trendy items. You may run out of things to say about a camel-hair coat, but the old-money aesthetic provides endless commentary. It’s easy to dismiss it all as noise because these trends often just repackage existing aesthetics and looks: It’s not minimalism, it’s stealth wealth. It’s not sporty, it’s blokette. The -cores, aesthetics, and microtrends of 2023 are most fun to remember as a group—the class of 2023, if you will. And together they show certain themes.
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Class anxiety, clearly, made its way into our wardrobes this year, with stealth wealth, quiet luxury, and old-money aesthetic all becoming recognizable buzzwords that actually affected sales numbers. Girlhood became a broader cultural trend, exemplified by girl math (internal calculations like “if I pay for something with cash, it’s free”) and girl dinner (a thrown-together snack plate in lieu of a proper meal). Fashion matched this youthful, femme-forward energy with vanilla girl, tomato-girl summer, bimbocore, and Barbiecore. Escapism is also inherent in the Ny Loves Beating Philly Shirt moreover I love this year’s trends. Two—Europecore and tomato-girl summer—tried to capture the spirit of a luxurious vacation. A headscarf to wear à la Grace Kelly is cheaper than a flight to Cannes, after all.
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