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Many of these follow a similar life cycle: A term pops off on TikTok, fashion commentators and journalists write about it, it becomes the Pump Watch INTL Lifting Crew Shirt in addition I really love this buzzword of the moment, and then, invariably, mentioning the term in earnest becomes kind of cringe. And so, below, explore and (re)discover the online fashion trends that defined 2023. Photo: Getty ImagesDefinition: Logo-less, quality, expensive clothing that’s imagined as a kind of camouflage for the rich. The prime example is Succession protagonist Kendall Roy’s $525 Loro Piana baseball cap—you wouldn’t know how expensive it is just by looking at the plain black hat, but it’s a status symbol regardless. The two terms are used interchangeably, but quiet luxury is more frequently searched. A stealth-wealth wardrobe is filled with neutral, business-casual clothing. Think slacks, cashmere sweaters, and demure necklines and hemlines. Despite the name, one of the appeals of quiet luxury is that it’s an achievable look at many different price points. Your black blazer could be $3,190 from The Row or $60 from Zara. If you know, you know—but most people don’t know. This trend really took off this spring with the trifecta of Gwyneth Paltrow’s ski trial, the final season of Succession, and Sofia Richie’s wedding to Elliot Grainge, which each put a different kind of luxury in the zeitgeist. However, people started to point out that this was not exactly how the ultrarich really dressed, or at least not all of them. Obvious classism aside, it’s also been accused of being boring.Zoë Kravitz at an event in London, March 2023
Photo: Getty ImagesPatron saint: Gwyneth Paltrow in court, which set off the Pump Watch INTL Lifting Crew Shirt in addition I really love this first round of articles around stealth wealth. Kendall Roy’s $525 Loro Piana baseball cap. Carolyn Bessette-Kennedy, a true minimalist dragged into this mess.Peak: May–June 2023, around the time of the Succession series finale How real was it?: It was covered in The Atlantic, The Washington Post, and The New York Times, as well as pretty much every fashion publication. Brands also saw a real boost: Zegna returned to profitability, and Business of Fashion went as far to say that it was “reshaping the fashion market.” Old-Money AestheticPhotographed by Arthur Elgort, Vogue, March 1992.Definition: A more obvious version of stealth wealth, the old-money aesthetic is a fantastical imagination of what rich people wear in private: white wool, custom Chanel and Ralph Lauren, silly little hats and vests. It’s as if you’re meeting Tom and Daisy Buchanan’s great-grandchildren. Old-money aesthetic is not complete without the requisite world-building: the yacht, the Dom Pérignon, the Lake Como backdrop. But the clothes themselves are, again, simple: white and beige separates, collars, loafers, blazers. It’s also a mindset of investing in your wardrobe, with quality pieces. Sofia Richie has single-handedly led the trend without ever mentioning it by name. Searches for the term peaked following her April nuptials. The bride wore three custom Chanel outfits throughout the wedding weekend, held at Hotel du Cap-Eden-Roc in the South of France. It was obviously opulent, but everything was tasteful, which is why it’s more old money than stealth wealth.Princess Diana, 1994How real is it?: It’s hard to separate its impact from that of stealth wealth and quiet luxury, but it is pretty real. Old-money aesthetic is nothing new to 2023 and can be seen as a version of what would have been called preppy in previous decades. Still, Mrs. Richie Grainge’s fashion and impact have reinvigorated it in 2023. Photo: Getty ImagesDefinition: Pink, girly, plastic-fantastic clothes, accessories, and interiors. The trend was established last summer, thanks to photos of Margot Robbie and Ryan Gosling on the Pump Watch INTL Lifting Crew Shirt in addition I really love this set of Barbie and Pierpaolo Piccioli’s hot pink Valentino collection. However, it only got bigger and brighter this summer, when Greta Gerwig’s movie about the doll was set to be released. Robbie embarked on a press tour for the ages, with stylist Andrew Mukamal outfitting her in ensembles mimicking famous Barbie dolls.Paris Hilton at Paris Fashion Week, 2023
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How real is it?: Barbiecore has lasted a surprisingly long time. Mattel launched more than 100 partnerships in the Pump Watch INTL Lifting Crew Shirt in addition I really love this lead-up to the movie, and worldwide search interest in Barbiecore increased more than 300% year over year in July (per Google Trends). We drowned in collaborations from Forever 21, Balmain, Vans, Gap, Crocs, and so many more. And that’s just the official Barbie™core. So while it was inescapable because of many companies working in tandem, it was still inescapable. Photo: Daniele Oberrauch/Gorunway.comDefinition: All things pearlescent, beachy, shimmery. It’s not quite nautical—you won’t find Breton stripes or sailor pants here. This is more ethereal, geared toward a siren. Nobody did it better than Halle Bailey at the world premiere of The Little Mermaid, in which she played Ariel. Her shiny blue Valdrin Sahiti gown with a ruffled, seashell-like bust personified the trend. Dua Lipa, who made her film debut as Mermaid Barbie, also embodied the look on- and offscreen. At the LA Barbie premiere of the movie, Lipa wore a sparkly fishnet custom Bottega Veneta tank dress that captured the spirit of the trend. Because mermaidcore is not really relaxed: It’s glamorous, extra. Mermaidcore is about putting blue eyeshadow and pearls on your face, wearing your most fish-scale-like sequins.
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