Stephon Marbury Wearing Xavier 3 Shirt, hoodie, tank top, longsleeve and v-neck tee
See: the Stephon Marbury Wearing Xavier 3 Shirt But I will love this outsized blazer and cigarette jeans, the cable-knit separates, the trench coats and the roll-neck sweaters—all of which are sedate, muted, matured even. And just last night, Bella was photographed with a “mystery man” in cream sweatpants and a knitted cardigan. If I was writing this in August (and not entirely fatigued with girl trend nomenclature), I would interpret this as Bella’s “vanilla girl” moment, and probably make a tenuous comparison to this Kaia Gerber look. But I think this could be unpacked in another direction: That Bella is a hit-maker—capable of going viral with just one outfit—but no longer into all the attention that might inspire. This is Bella’s soft life, soft launched.
A few months ago, Kendall Jenner ditched her uniform of impeccably tailored trousers and T-shirts and began wearing a lot of Bottega Veneta. One might even call it a suspicious amount of Bottega Veneta. An acolyte of pared-down, so-called stealth-wealth brands like The Row, Khaite, and Phoebe Philo, Jenner’s pivot toward more conspicuous luxury raised some eyebrows. Lo and behold, earlier this month, the Stephon Marbury Wearing Xavier 3 Shirt But I will love this brand unveiled a new guerrilla marketing campaign: their logo plastered on top of paparazzi snaps of Jenner and A$AP Rocky going about their lives in head-to-toe Bottega. Undeniably cheeky, the Italian house leaned into the “Stars—They Aren’t Just Like Us” of it all. See Jenner pumping gas wearing a dramatic A-line dress with blue-and-yellow striped boots with a $10K price tag and A$AP Rocky going for a jog in luxury athleisure.The strategy—sending stylish stars into the Stephon Marbury Wearing Xavier 3 Shirt But I will love this streets to create organic paparazzi photos and press—was savvy. Fashion publications (including this one), in addition to social media chatter, did the heavy lifting for the brand. “Bottega Veneta doesn’t have an Instagram account—and it doesn’t need one,” my colleague Madeleine Schulz noted in Vogue Business. Why, after all, pay for traditional advertising when you can get it for free? While the use of so-called plan-dids for the campaign has earned largely positive feedback for the brand, the undeniably savvy marketing initiative toes a thin line. When everything around us is commercialized, style is one of the few things that feels…personal. Turning one of the few remaining vestiges of character into a commodity could easily sow seeds of distrust among consumers.
Stephon Marbury Wearing Xavier 3 Shirt
Blending ART + SCIENCE: A Human Approach towards the Stephon Marbury Wearing Xavier 3 Shirt But I will love this Future of Creativity | PhotoVogue Festival 2023: What Makes Us Human? Image in the Age of A.I. Bottega’s choice to run a campaign like this was especially curious given creative director Matthieu Blazy’s design philosophy. Speaking about the resort 2024 collection—which Jenner and A$AP Rocky both wore throughout the campaign—he said: “It’s not about the total look…. With the team, we talked a lot about what makes individuals special, the pieces they wear and the pieces that tell a story—the pieces, sometimes, that are a bit off, something that feels very personal, what makes you different from others.” That’s not to suggest that the Bottega campaign looks weren’t good; they were, and that’s one of the reasons they gained so much coverage. But it threatens to undermine Blazy’s (undoubtedly sincere) message about individuality when the brand he leads is turning celebrities into walking billboards, dressed in looks styled identically to the models in the house-approved photographs. Casting the likes of Kendall Jenner and A$AP Rocky—both known for their sharp fashion senses—as campaign stars could have left boundless room for creativity. Why not allow them to incorporate pieces into their everyday wear? (Admittedly, this is an unlikely concession for an ad campaign.) Manufacturing celebrity style to feed a capitalistic loop of press coverage and ad sales saps the spontaneity from fashion, not to mention the joy from celeb watching. Nowadays, it seems rarer and rarer to find stars with truly singular style. Whether or not we know much about them as people, we can admire their fashion sense and adopt it in our own wardrobes. Who, today, is taking up the mantle of Grace Jones, Chloë Sevigny, or Alexa Chung? Most contemporary celebrities seem happy to dress as they’re told, without any input from their own internal style radar. Where’s the fun in that—for them and for us?Maybe singularity is harder to sustain when you are constantly in the spotlight. With the rich and famous so accessible to us thanks to social media, the mystery required for true glamour is shattered, and in its place comes omnipresence and the pressure for every outfit to be a hit. Before, a star’s style was one of the only ways to glean anything about their lives. Now it’s another tool in building a personal brand. This quandary also comes at a time when the mere notion of personal style seems oxymoronic, with fashion adapting to algorithm-driven homogeneity.
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